Recovery Project

About the project

Many precious lives were lost and our hometowns were drastically changed by the Great East Japan Earthquake , 11th March 2011. As for our brewery, buildings which have brewed Urakasumi's sake for many years collapsed in some places. Moreover, lots of sake which master brewers and brewery workers have painstakingly brewed was damaged.
In the meantime, we have received warm support from many consumers, customers and business partners. Thanks to this support, we have been encouraged to work towards restoration step by step.
Since the company was established more than 280 years ago, the company has been supported by the community and walked along with the community.
As a brewery which was affected by the earthquake, there are things that we can do.
We would like to use the support we have received from many people for the recovery of the community. We would like to deliver "comfort" and "richness" to as many people as possible through the power of sake. We considered that these were our missions.
In April 2011, we set up "The Power of Sake by Urakasumi" project. In this project, a part of the sales of Urakasumi sake goes towards the recovery of Miyagi and our community.

>>Regarding the Effects of the Great East Japan Earthquake

A report on "The Power of Sake by Urakasumi" project

Year 2016

This is a project to make use of the support we have received from home and abroad for the region's recovery, based on our idea that "we cannot achieve a true recovery of our own without our region's recovery". 

Year 2015

This is a project to make use of the support we have received from home and abroad for the region's recovery, based on our idea that "we cannot achieve a true recovery of our own without our region's recovery". Three yen per purchase was donated for the region's recovery.

  • A sandbox was donated to Omagari day-care cantre in Higashi Matsushima.
  • Goalposts for indoor futsal were donated to Takagi Woods Athletic Park in Higashi Matsushima.
  • Tables, chairs, fans and other electrical appliances were given to Yanaginome Higashi Housing Hall in Higashi Matsushima.
  • Donations were made to "Shiogama Challenge Class" that supports the study of junior high school students who lost homes in the disaster.
  • Tables, chairs, cleaners, fans, tents, power generators were donated to Aoi Housing Hall in Higashi Matsushima. 


Year 2014

This is a project to make use of the support we have received from home and abroad for the region's recovery, based on our idea that "we cannot achieve a true recovery of our own without our region's recovery". Three yen per purchase was donated for the region's recovery.

  • A playground slide was given to Shinhama-machi day-care centre in Shiogama.
  • Donations were made to NPO "Kodomo no Mura Tohoku".
  • Vehicles were donated to Higashi Matsushima Social Welfare Council.
  • An upright piano, Flannelgraph sets, baby carts, etc. were donated to Sakuragi day-care centre in Tagajo.
  • Tables, chairs and air-conditioners were donated to a meeting place of disaster recovery public housing in Shiogama.
  • Emergency engines were given to Katsurashima Island and Nonoshima Island in Shiogama.

Year 2013

This is a project to make use of the support we have received from home and abroad for the region's recovery, based on our idea that "we cannot achieve a true recovery of our own without our region's recovery". Five yen per purchase was donated for the region's recovery.

In 2013, in addition to continuous activities of the year 2012, we have extended our support for people who are still forced to live in temporary houses.

  • Group tents were given to 1st Shiogama Group, Scout Association of Japan.
  • Chairs and tables were donated to Shiogama Childcare Support Centre.
  • A truck and pump were donated to Shichigahama Nanarabo Recovery Study Group to rebuild farmland.
  • Tables, chairs and an AED were given to Iboishi disaster recovery public housing.
  • Wheelchair accessible minicars were donated to Nonbiri Sumi-chan no Ie.
  • A soccer goal and tennis nets were donated to Higashi Matsushima Naruse Mirai junior high school and Naruse Ohka elementary school.
  • Tableware was donated to Nobiru Kindergarten (in Higashi Matsushima) through Miyagi Warasukko Project.

Year 2012

This is a project to make use of the support we have received from home and abroad for the region's recovery, based on our idea that "we cannot achieve a true recovery of our own without our region's recovery". Five yen per purchase was donated for the region's recovery.
In 2012, we continued our support for the recovery of the region's culinary culture, and also focused on the support of education of children who are the future of our region.

  • Gift vouchers were given to Yuzu producers to purchase necessary fertilizers and materials.
  • A sandbox with roof and other playground equipment were donated to Yamoto Higashi day-care centre.
  • A playground slide and a sandbox were donated to Fujikura children's house.
  • Materials were given to "The community house" in Green town Yamoto temporary houses in Higashi Matsushima.
  • A safety wall for balls was donated for the safe use of a park next to a factory in the temporary housing area (Hibiki Industrial Complex in Higashi Matsushima)
  • Support was given for a ski class by Ms. Miyuki Hatanaka for the purpose of disaster recovery support.
  • Materials were donated to a fisheries high school in Ishinomaki.
  • Japanese drums and playground equipment were donated to Shiomi day-care centre in Shichigahama.
  • A donation was made to the non-profit organization JETO Miyagi to support earthquake orphans.

Year 2011

This is a project to make use of the support we have received from home and abroad for the region's recovery, based on our idea that "we cannot achieve a true recovery of our own without our region's recovery". Five yen per purchase was donated for the region's recovery.
In 2011, we supported food- related producers, as food is also related closely to sake.

  • Donations were made to the cities of Shiogama and Higashi Matsushima where the breweries are located and to Miyagi prefecture.
  • A forklift truck and other materials were donated to the Urato branch of the Miyagi Fisheries Cooperative in Shiogama, and donations were made to Higashi Matsushima.
  • A forklift truck was donated to the Miyato branch of the Miyagi Fisheries Cooperative, and donations were made to Shiogama.
  • Agricultural machinery was donated to Sabusawa Island, Shiogama.
  • Donations were made to The Miyagi Fisheries Corporation and Higashi Matsushima.